Janice Mark 2016-09-02 11:00:00
Although consumers do not like to admit it, we tend to place a lot of emphasis on our purchasing decisions based on the product's packaging. Everything from the colour to the logo, from the cartoon character to the labeling, the packaging itself is imperative for the buying process.
Product packaging keeps evolving every decade or so. Back in the day, the design aspects of the item were not very important. Later, businesses realized how crucial having a cartoon mascot for cereal boxes was. Today, product packaging needs colour, mascots, social media features, coupons and nutritional content. Whether it's a can of soup or a box of cereal, the content on the product's packaging is rather busy, and it likely won't go away anytime soon.
Brands are always fighting for shelf space and sales. Indeed, having a great product is key, but having an excellent package is just as important. Without unique designs, how can your product compete with all of the others on the same shelf? Let's face it: creativity is a must for brands.
If you're a startup it can be rather hard to try to take away sales from the big brands out there.
Here are five things your startup needs to know about product packaging today:
Take Advantage of 21st Century Technology
Graphic designers, advertising professionals, digital marketers and all of the other players in the path to an incredible box design can all do one specific thing: take advantage of 21st century technology.
There are so many applications, software and online tools that can improve your product's packaging design. You can utilize 3D illustrators such as Adobe Illustrator, online art boards and social media communication strategies. The list goes on and on as to what you can use for your product.
Whatever type of platform you incorporate into your plan, be sure to showcase the package.
Don't be Terrified of Being Creative
There are those businesses that are creative and there are those that are not creative. Which one of these describes your business? If you're creative then great. If not, you will get by in the end.
Some brands are too frightened of being creative. They like to stay within the box, they like to do what has always worked and they like to maintain the status quo. As long sales go up that's all what matters.
On the other hand, since you're a startup, you will need to differentiate yourself from the rest of the field. Some brands have decades on you. Therefore, you need to enter into the consciousness of the consumers who have always relied on a particular brand for their wants and needs. It will take time to achieve brand awareness, and being creative and thinking outside the box will help.
But Always Try to Keep it Simple
At the same time, you don't want to be too creative. Being simple will still work for your company. You have to somehow integrate simplicity and creativity in order to be successful. Remember, more is not always better. Oftentimes, simplicity can maximize your brand reach.
Consider Packaging as an Investment
Moving forward, you will need to spend a considerable sum of money on your products' packaging. This should not be considered a waste of money or something that has to be done because an item needs to be stored in something. Instead, you should consider your packaging as an investment to grow your brand, a way to communicate with customers and shoppers.
The packaging is your opportunity to showcase what you do best to the rest of the world. With the right packaging, you can tell consumers that they should buy your item. Whether it's to improve their health or to look better while working out, the packaging can achieve your goal. Consider investing in a packaging company like Atlantic Packaging Products for more specialized assistance to ensure your product packaging comes out exactly the way that you want.
Bricks and Mortar vs. Online Shopping
Bricks and mortar shopping is very different from online shopping, particularly when it comes to browsing.
Shoppers get to physically look and touch your products at the store. When they're on your ecommerce website, they can only digitally see the products (soon they will be able to feel it, but that's science for the future). Your in-store and online positioning will come with their own set of challenges, problems and psychological elements.
Your team needs to consider the differences that come with these kinds of shopping outlets.
In the marketplace, there is always a story of David vs. Goliath. Smaller brands are trying to compete against their bigger rivals. It may seem like an impossible endeavour at first, but with the right packaging, a great product and the best positioning, you can take down Goliath.
And you won't need a sling and a rock to do it! You just need unique and interesting designs.