Kyra Leman 2016-07-05 14:00:00
As you enter a grocery store, for example, and you head down the cereal aisle, you will notice a massive selection of brands. Everything from really healthy cereals to ones that are marketed towards children (and their sweet tooth), the huge selection is overwhelming for the shopper. But it's also a trying ordeal for companies looking to outdo the other and bid for their loonies.
And, you know what? It's all about the packaging.
When you're a small brand looking to make it to the shelves of retailers, merchants and vendors in the vast marketplace, you will need to choose and work with a high-quality packaging company to make this happen. It's imperative for any small brand to collaborate with the right packaging firm from the start because you want your product to be picked by the customer, which is sometimes hard to do in a highly competitive field.
It is crucial for a brand to foster and maintain a great relationship with a packaging business. Since packaging is the biggest factor when it comes to selling a product, you need to ensure that there is a collaborative effort taking place from the moment you negotiate the terms of a contract to the time you make your very first sale at a grocery store or hardware outlet.
Here are five tips for choosing and working with a quality packaging compan:
What They Will Offer You
As you peruse the marketplace and you start to weigh your options, it's important to determine what they will offer you. Although cost is something that should definitely be considered, it shouldn't be the only thing you look at (see below). You will need to eye their experience, their recommendations, their reviews and their success rate. Their services are important, too.
The Time Frame for Delivery
Whether it's a rush order or something that needs to be done in a few months, you should also examine the time frame for delivery. The time factor should also be included in the contract so you're protected should something go wrong.
Here is one piece of advice: if the packaging company makes grandiose promises at the beginning and says it can finish the order way faster than normal then you should immediately walk away and find another supplier.
Don't Think Only About Price
In today's competitive global economy and difficult economic climate, price is something that every company has to consider. With that being said, when you're searching for the right packaging company to partner with, you should look beyond price.
Here are a few other things to consider as well:
By honing in on these features, you could perhaps even save money if the initial cost is high.
Always be Reasonable
Unless you're a giant multi-national corporation or you're a Fortune 500 business, a packaging company's patience will only go so far. If they find that you're being unreasonable, very difficult and perhaps even uncouth with their staff, they will drop you as a client and move on with their business. Oftentimes, when a brand becomes demanding and rude, they will be removed.
If you're dropped by the packaging company, especially with the busy holiday season on the horizon, then you'll be in serious trouble. To avoid this, always be respectful, reasonable and realistic with the firms you work with. You're not the only brand on this planet!
You Need to Know What to do
We're not perfect. If we were then there would be no need for erasers on the back of pencils. In other words, should something happen that affects your order then you should know what to do ahead of time. Think of it as a fail safe measure to ensure that your order goes out on schedule.
Here are a few things you will need to know in advance:
Emergencies happen all the time. But it's always best to be prepared ahead of time.
Whether your business is large or small, you should hire a packaging company that achieves one thing for you: help your brand grow. By choosing a packaging firm that provides you with an array of services and options, you can feel confident in knowing that you've picked the right company. You can also eliminate the doubt in your head that you may have to find a new packaging supplier should your initial option fails or your business exceeds all expectations.