Janice Mark 2016-12-23 18:00:00
If you’re looking for ways to make attention-grabbing merchandizing displays for your store, you have hundreds, or even thousands, of options. Here are 10 ideas for you to try.
Don’t highlight the things the customer needs; rather, focus on the things they want. If you know most chefs and bakers want a KitchenAid mixer, you don’t put put out the cheaper brand. A shopper might decide to treat herself you display the more expensive model well.
Promotional goods don’t have a very long shelf life, and each holiday and season doesn’t last very long. Always feature new arrivals first.
Keep merchandise you ordered together in the same display. Later on, what few items you have left might be grouped with new arrivals for a fresh look. If you want to learn more about marketing, merchandising and promotional display products, visit Atlantic Packaging for additional resources.
Choose just one thing and make it a grouping: like product use or colour. For example, group together all items related to brewing and drinking coffee. If displaying by colour, use strong colour combinations to attract attention. The strongest colour combinations to grab consumers’ attention are black, white, and red. You can also use contrasting or related colours. Never make a monochromatic display, because your customer’s eyes will quickly make a connection among the items and move on without even seeing the individual products.
Find something that is totally unrelated and put it in your display to serve as a prop. For example, add a stuffed dog or frog to your Lagostina display. It’s not necessary to do this for every display, but keep that idea in the back of your mind.
Start with the display area closest to your front door and put your most expensive, newest items in the focal area. Have several different height levels and enough products so that the customer can touch things without having to take apart your display.
Add in a few well-worded, well-placed signs. Make them easy to read, and if you serve a lot of older customers, make the fonts larger. Make sure any signs you use are professional.
Never put up a sign that says DO NOT TOUCH. Displays are meant to be messed up.
Make sure the display is lit to its best advantage. Adjust your overhead lighting and if you have no way to highlight it from above, you may want to move the whole display to a spot where you do have an existing light source, or add in some lighting options.
Keep track of your computer printouts and inventory levels on a weekly basis. If something really sells well, be ready to order it immediately. If you have sold out your inventory and don’t have any back stock, change your merchandise display to showcase something you have in stock. If you need more help in managing retail inventory, Entrepreneur.com has an interesting guide that can offer more assistance.
Move your displays around on the sales floor when new merchandise arrives. Since the newer products will still be selling, change your displays about two weeks after their arrival. Move one from the middle to the back of the store and the stuff from the front to the middle of the store.
No one wants to have to ask how much an item costs, so make sure every single thin in your store is priced.